Contents

The Lookbook

Three editorials for the season — each one shoppable, with every piece's stock shown live.

  1. 01 Autumn / WinterThe Desert EditSand, black and ivory: everyday abayas that move with the wind and still look sharp at a dinner in town.Read the story
  2. 02 OccasionEvening in JumeirahPearl trim, organza and satin for weddings, Eid majlis and the dinners that run late.Read the story
  3. 03 Warm monthsThe Linen HoursCo-ords, tunics and wide legs for the months when the air is heavy.Read the story
Street edit

Modest, modern, moving

Mood photography for this season's colours: terracotta, olive, blush and black.

A woman in a blue dress and printed hijab walking down sunlit stairs
Editorial photography
A woman in a beige hijab and camel skirt photographing an old building
Editorial photography
A woman in a terracotta abaya and hijab holding flowers by a wooden door
Editorial photography
Side view of a woman in a black abaya and hijab in a green garden
Editorial photography
A woman in a cream knit and blush hijab holding pink hydrangeas
Editorial photography
A woman in a soft grey dress and blush hijab against a white wall
Editorial photography
Questions

About our lookbook

Can I buy the full look shown in a lookbook editorial?

Yes. Each editorial, The Desert Edit, Evening in Jumeirah and The Linen Hours, has a shoppable complete-the-look strip listing the pieces in each image. Add them one by one in your own size or length; stock is live, so a piece may sell out after the photo was taken.

What is The Linen Hours edit?

The Linen Hours is our editorial on dressing for the warmest months: linen and cotton abayas, co-ords and wide-leg trousers in sand and olive tones that let air move. It focuses on breathable fabric and easy layering for daytime in the UAE.

Are the lookbook photos of real customers?

No. Lookbook and street-edit images are editorial photography styled by our team and are labelled as such. We never present them as customer photos. Customer reviews, when there are any, appear separately on product pages. We show only real reviews and hide the section entirely when there are none.

What length is the abaya the model is wearing?

The length worn in the shoot is noted on the product page where we have it. As a guide, choose your own length from our chart rather than copying the model's, since height and shoes change how an abaya falls.

Can a stylist recreate a lookbook outfit for me?

Yes. Mention the editorial and image in the notes of a styling request, and your stylist prepares those pieces, or close alternatives in your size and length, for a private session in Jumeirah. The session fee shown on the styling page is paid in store.

Which edit should I look at for wedding and evening outfits?

Evening in Jumeirah is our evening editorial: occasion abayas with pearl trim and lace, Maison Rimal pieces with organza sleeves and hand embroidery, satin and evening dresses, and Kaia clutches. It is the best starting point for weddings, Eid nights and formal dinners.

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